Our Story: Quality Skincare Minus the Nonsense

In a world where skincare products often come with more hype than help, we chose a different path. We are Minus, and we're here to strip away the nonsense and give you what your skin really needs.

The Wake-Up Call

Picture this: A sun-drenched beach in Hawaii, pristine waters lapping at the shore. Sounds idyllic, right? But as we watched beachgoers slather themselves with sunscreen, we saw something else - a chemical slick forming on the water's surface. That was our wake-up call.

We asked ourselves: Why are we protecting our skin at the expense of our environment? And why is skincare so complicated anyway?

Cutting Through the Clutter

We dove headfirst into the world of skincare, and what we found was shocking. Products packed with unpronounceable ingredients. Labels making outlandish claims. And worst of all, potentially harmful chemicals hiding behind clever marketing.

Common offenders we found:

• Oxybenzone and Octinoxate: Coral reef killers and potential hormone disruptors.
• Parabens: Preservatives that mimic estrogen and have been found in breast cancer tumors.
• Phthalates: Hidden in fragrances and linked to endocrine disruption.
• Formaldehyde-releasing preservatives: Potential carcinogens that can irritate skin and eyes.

It was time to call BS on the skincare industry.

Our Mission: Less Nonsense, More Results

We knew there had to be a better way. So we asked ourselves: What if we focused on taking away the bad stuff instead of adding more unnecessary ingredients? What if we could achieve more by using less?

This question became our mission, leading us to create Minus Skincare. Our philosophy is simple:

Skincare minus the nonsense. Period.

What We Stand For

At Minus, we believe in the power of less:

• Less harmful chemicals
• Less environmental impact
• Less confusion in your skincare routine

But Minus isn't just about what we take away – it's about what we give back to you:

• More confidence in your skin's health
• More transparency about what you're putting on your body
• More time to enjoy life, unburdened by complex routines
• More peace of mind, knowing you're making a choice that's good for you and the planet

Our No-Nonsense Promise

Every Minus product cuts through the BS:

1. Clean, Simple Formulations: We ruthlessly eliminate unnecessary and potentially harmful ingredients. No parabens, no oxybenzone, no phthalates – no exceptions.
2. Radical Transparency: We clearly list every ingredient and explain its purpose. No hidden nasties, no confusing jargon. Just straight talk about what's in our products and why.
3. Multitasking Marvels: Each product is designed to do more, so you can do less. Sunscreen that moisturizes. Moisturizer that protects. Simple, effective, and natural.
4. Eco-Friendly Packaging: Minimal, recyclable, and stylish – because being kind to the planet shouldn't mean sacrificing good design.

Join the No-Nonsense Revolution

We're not just creating skincare; we're starting a revolution against the unnecessary, the ineffective, and the downright deceptive in the beauty industry.

When you choose Minus, you're not just simplifying your skincare routine. You're making a statement: You're done with the hype, the empty promises, and the hidden nasties. You're ready for skincare that works, plain and simple.

Welcome to Minus.